The new NECC identity was developed by Skye Design Studios (www.sdsbranding.com), a national leader in sport branding and identity design based in Florham Park, New Jersey.
MARSHFIELD, Mass. – The New England Collegiate Conference (NECC) is delighted to reveal its new visual identity and brand, concluding a lengthy collaboration between the NECC conference office and Skye Dillon, of Skye Design Studios. The process also included input from the NECC Presidents, Athletic Directors, Senior Woman Administrators, Sports Information Directors, Certified Athletic Trainers, Coaches, and Student-Athletes. This is the first rebranding initiative for the conference since its inception in 2007.
NECC Commissioner Katie Boldvich could not be happier with the results of the rebranding. "I am thrilled with the new NECC identity and offer a sincere thank you to Skye Dillon for his leadership, vision and professionalism throughout the process. I'd also like to thank the various constituents of the NECC for sharing their ideas and providing feedback through the various design phases. That insight helped us in reaching our final design which I am confident will serve the conference well for years to come,” said Boldvich. “We began this rebrand back in September and after several rounds and revisions I am excited to share the final product with the membership and all of Division III. I believe it's safe to say it was worth the wait."
The new identity is one rooted in the history of New England, drawing inspiration from the spirit of the colonies during the American Revolution. “That spirit sparked one of the most iconic movements in history and helped serve as inspiration for the positioning of the new NECC identity - strength through unity, a deep sense of pride for a common goal, new horizons of opportunity - these traits are all part of the NECC experience and needed to be captured in the new marks,” Dillon stated.
Dillon also put a great amount of thought into the details of the identity. “The new 'NE' icon - with three stripes and three stars to represent NCAA Division III - was designed to connect with the authentic roots of New England while distinguishing the NECC as a modern, innovative conference embarking on its own revolution of sorts within collegiate athletics." explained Dillon. "It was a true pleasure to partner with Katie and her team on this initiative, and we couldn't be more excited for the conference's future."
The updated visual identity also includes sport specific icons, as well as sport specific championship logos, a first for the conference. The sport specific logos feature sport specific imagery integrated with the conference icon, while the championship marks utilize the sport specific icons on a championship banner design.
As a part of the rebrand, the conference partnered with PrestoSports to relaunch its website in order to reflect the new marks and usher the conference into a new era. The updated website was designed to be more visually pleasing and user-friendly. The site now has championship-specific pages, where visitors will have easier access to pertinent championship information. The site offers quick links to the championship pages, as well as other relevant pages, such as the NECC Champions Cup and Student-Athlete Advisory Committee.
The NECC is comprised of eight small, private institutions: Bay Path University, Becker College, Dean College, Eastern Nazarene College, Elms College, Lesley University, Mitchell College and New England College. The league sponsors 16 championship sports. The mission of the NECC is to provide athletic competition among institutions that share similar academic aspirations and are committed to the importance of the total educational experience for students engaged in sports.